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Insights

Growth thinking from
the frontlines of D2C.

Weekly articles on marketplace growth, performance marketing, quick commerce, and building brands that last — from the team that lives it daily.

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Featured
How to achieve a 6x ROAS on Amazon India — a framework for D2C brands in 2025
Most brands think ROAS is about bids. It's not. It's about the entire system — listing quality, review velocity, creative relevance, and campaign architecture working together. Here's the framework we use across 150+ brands.
June 2025 · 8 min read
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Quick Commerce
Blinkit vs Zepto vs Swiggy Instamart — which platform should your brand launch on first?
Each Q-commerce platform has different category strengths, pricing dynamics, and dark store coverage. Here's how to choose the right one for your first launch.
May 2025
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Performance Marketing
Why your Meta ads aren't converting — and the 5 creative tests that will fix it
Most D2C brands running Meta ads are testing the wrong things. Here's a systematic approach to creative testing that reduces CAC and scales what works.
May 2025
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Marketplace
The complete Amazon listing optimisation checklist for 2025 — title, bullets, A+ content and beyond
A poorly optimised listing is a leaky bucket. No matter how much you spend on ads, you'll lose customers at the product page. Here's how to fix it.
April 2025
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