Every number on this page is from actual campaign data. No projections. No estimates. Results we built together with our clients.
Nu Republic launched in 2023 into one of the most competitive categories on Indian marketplaces — consumer electronics and audio. Established brands with deep pockets, mature listings, and years of review velocity were already dominating category search. A new brand, however bold its identity, needed a fundamentally different playbook to break through.
They needed a single partner to own the entire digital commerce ecosystem from day one — not just run ads, but build the full system: listings, creatives, marketplace strategy, Q-commerce presence, and performance marketing, all working in sync.
We built Nu Republic's entire online business from scratch. But the strategy that made the difference wasn't just execution — it was data-led thinking that most agencies ignore.
Each marketplace has different search algorithms, buyer intent, and competitive dynamics. We built a distinct approach for Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and Bigbasket — treating each as a separate growth problem.
While competitors were fighting over high-CPC keywords in metro cities, we went deeper. Our city-level data analysis revealed high-converting keywords in tier 2 and tier 3 markets that every other brand was ignoring. We owned those keywords with full ad energy — significantly lower CPC, minimal competition, strong conversion.
Most brands treat Q-commerce purely as a sales channel. We ran brand awareness ad formats on Q-commerce platforms — building Nu Republic's brand recognition in the fastest-growing commerce channel in India, not just optimising for immediate conversions.
Tier 2 and tier 3 cities were searching for the same products — just using different keywords. Competitors only optimised for how Delhi and Mumbai searched. We mapped how Indore, Surat, Nagpur, and Bhopal searched. That's where we won.
Consumer electronics on Zepto is a price-sensitive, heavily competitive category. The default playbook — pour budget into search ads and fight for the top placement — was delivering poor initial ROAS. CPCs were high, competition was intense, and search ads alone were not a sustainable path to growth.
The question was: how do you build visibility and drive volume without burning money on search terms where twenty brands are fighting for the same keyword?
We made a contrarian call. We pulled down search ad spend and rebuilt the entire strategy around display advertising — two very specific plays that Zepto's ad platform makes possible but very few brands actually use well.
We targeted users who had added any SKU from any brand in the TWS and accessories category to their cart but hadn't purchased — with a 30-day lookback window. These users had already demonstrated purchase intent in the category. Converting them costs a fraction of acquiring cold search traffic, and the close rate is significantly higher.
We targeted users actively browsing completely unrelated categories on Zepto. The insight: Dubstep's price point — earbuds and speakers in the ₹500–₹1,500 range — sits squarely in impulse purchase territory. A user ordering groceries who sees a ₹799 earbud ad has a meaningfully high probability of adding it to cart. We systematically exploited this behaviour at scale.
Everyone fights for search on Q-commerce. We moved to display and found buyers nobody else was targeting. Less competition, better CPMs, and a customer who wasn't already comparing five brands before clicking.
What's Up Wellness had strong product quality, genuine differentiation, and the credibility of a Shark Tank India appearance. But health supplements on Amazon and Flipkart are a warzone — established brands with thousands of reviews, deep listing optimisation, and aggressive ad spend command almost all the visible shelf space.
The challenge wasn't awareness. It was conversion infrastructure — turning visibility into sales velocity, and sales velocity into category dominance.
We built the full marketplace growth engine — combining listing excellence, A+ content that converted browsers into buyers, and a performance marketing strategy that worked at every stage of the funnel.
Deep keyword research, optimised titles and bullets, backend search terms, and A+ content designed to answer every buyer objection before it became a reason not to purchase.
Awareness campaigns to build brand recognition, consideration campaigns to capture mid-funnel intent, and conversion campaigns to close. Each stage measured, optimised, and scaled independently.
Consistent ad strategy to build and defend the bestseller badge in both Sleep Supplements and Biotin — two categories where the #1 position compounds visibility and drives organic sales velocity.
What's Up Wellness became the #1 Bestseller in Sleep Supplements and Biotin — two of the most searched and most competitive health categories on Amazon India. Revenue grew 1,300% and brand awareness increased 1,140% through performance marketing.
Ovaltine is a 120-year-old global FMCG brand with deep offline distribution and strong consumer recognition in India. But online? Zero presence. No Amazon account. No listings. No creatives. No ad history. No reviews.
Launching a legacy brand on Amazon isn't just a technical exercise — it's a positioning challenge. The brand's heritage and credibility needed to come through in every element of the online presence, while simultaneously competing against newer, digitally-native challengers who had years of marketplace momentum.
We handled the complete Amazon India launch — everything from account setup to live, optimised, and advertising in 30 days.
Account creation, brand registry, GSTIN setup, and all compliance documentation — building the foundation correctly so there are no operational issues down the line.
Every listing built to reflect the brand's 120-year heritage — high-quality main images, keyword-rich titles and bullets, and A+ content that communicated trust, quality, and legacy to first-time online buyers.
Campaign structure built for a zero-history account — initial broad campaigns to build keyword data, followed by progressive optimisation as performance data accumulated.
From zero to a fully live, optimised Amazon storefront with active ad campaigns in 30 days. A 120-year-old brand, fully operational in India's largest online marketplace — with consistent month-on-month growth following launch.
Tell us about your brand. We'll show you exactly where the growth is.